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Rio de Janeiro, June 29th, 2020 - BR MALLS PARTICIPAÇÕES S.A., publicly-held company located at Avenida Afrânio de Melo Franco 290, 1st floor, in the city and state of Rio de Janeiro, under CNPJ nº 06.977.745/0001-91 ("brMalls" or "Company"), hereby announces to the market and its shareholders that:
On this date, Mrs. Mariane Wiederkehr Grechinski resigned from her position as the Company´s Business Development Officer, remining in the position until June 30, 2020. The Company thanks Mrs. Mariane for the commitment and contribuitons during her period at the Company.
To take the role as Business Development Officer the Company elected Mr. Leonardo Cid Ferreira, who has extensive experience in the areas of digital strategy, digital marketing and e-commerce. In his career, he was a founding partner and CEO of AD.Dialeto, one of the main digital marketing agencies in Brazil acquired by Accenture in August 2015. From 2015 to 2019 he served as Chief Strategy Officer and Managing Director of Accenture Interactive, actively participating in digital transformation projects for clients in the retail and consumer goods sectors. Today Mr. Leonardo is an investor and board member of startups and is a digital advisor and board member of Suno Research. In the last few years, Mr. Leonardo has been supporting the Company, having served as a consultant for the Company between 2018 and 2019 and was a member of the Technological Innovation Committee from March 2019 to this date.
Additionally, the Company informs that, in replacement of Mr. Leonardo as a technical member of the Technological Innovation Committee, Mr. Alberto Serrentino was elected, a professional with more than 30 years of experience in retail and consumption and founder of Varese Retail, boutique of retail strategy that supports the transformation of the sector in Brazil.
In line with the Companys strategy presented in the Letter from Management released on August 2, 2019 (click here to access), the Business Development Department will now focus on the evolution of the business model, encompassing the functions of Strategic Planning, Digital Transformation, Technology and New Businesses.
The Company continues with its strategy of strengthening its core assets through retrofits, revitalization, expansions and multi-use projects, in addition to seeking M&A opportunities, either through increases in stake, acquisition of new assets or divestment of non-core assets, which will be conducted by other Departments within the Company.
The Company and the other members of the Management Team are pleased to welcome Mr. Leonardo as an Executive Officer and Mr. Alberto Serrentino as technical member of the Technological Innovation Committee, and wish to welcome the new members, who will certainly contribute to the growth and development of the Company, mainly in its Digital agenda.