Christmas season has arrived at BRMALLS in 2017 with all new attractions and events in our malls. All these initiatives were elaborated with a focus towards what makes each one of our malls different, and we try to bring something special to all our clients during the season. This year, we are proud to announce that there were over 70 family events in our malls all over the country.

Take a look at our Christmas events:

"Earth to Luna!" at NorteShopping

Along with the main decoration in the events area, another structure was built at NorteShopping’s outdoor patio area. The spherical structure includes a 180o cinema featuring a special Christmas edition movie of "Earth to Luna!" In order to watch the movie, the public comfortably lays down in a giant ball pit, located under the main screen. The project is a perfect destination for families to enjoy, together, the full experience of Christmas and to have fun with Luna, a character licensed for BRMALLS.

Click here to check out the video!

Augmented Reality at Shopping Curitiba

A story of hope and friendship is moving families who went to Shopping Curitiba during the last few weekends. "O Guardião dos Sonhos", produced by the choreographer Octavio Nassur, currently the jury of "Dança dos Famosos", brings fun and joy with his characters and delights the public with live musical acts. While using augmented reality and other technologies during the show, such as a LED panel in the middle of the mall, both the actors and singers are able to interact with these new features during the play.

Click here to check out the video!

Super-Sized Disney Characters

In our malls where the Christmas decorations are Disney themed, a rather huge surprise was delivered to them. In Amazonas Shopping, in Manaus, along with the exclusive Toy Story Christmas decoration, for the first time in Brazil, we are proud to display Giant Buzz Lightyear made with thousands of micro lamps. When we look at Shopping Estação, in Curitiba, the character in display is a brightly lit Olaf, from Frozen. Mickey, in a huge version of himself, comes to brighten up the nights of Mooca Plaza Shopping, in São Paulo, and Goiânia Shopping, in Goiânia. All these 7m tall and super bright characters and being a big interest in social media due to their size, along with being a worthy invitation for families to come along and take pictures.

Mickey Gigante Olaf Gigante Buzz Gigante

Despicable Me at Shopping Vila Velha

This year, the Minions and all your favorite villains from the Despicable Me movies have come, for the first time in Brazil, to Shopping Vila Velha. We offer the kids the opportunity to live all the adventures from Despicable Me 3, in a creative and stimulating scenario that includes a giant ship, a super tower and a tropical kiosk full of bananas, not only for the Minions, but for everybody to enjoy. In the central square, in the middle of our mall, we also display a 12m tall Christmas tree, decorated with our favorite Minions.

"O Sopro Mágico do Natal" at Shopping Jardim Sul

This year, the Christmas season at Shopping Jardim Sul, in São Paulo, will be displaying the Christmas play "O Sopro Mágico do Natal". The plot is about Santa’s helpers, who try to fix ballerina dolls, but without much success. When they set off in search of fixing tools, 4 singers, representing the Christmas spirit, appear among the audience, full of magic and joy, and bring to life the ballerinas. Along with the interaction with the audience, with lots of singing and dancing, the soundtrack includes classic Christmas songs such as "All I Want for Christmas is You" and "Natal Todo Dia", and several other present day songs.

Click here to check out the video!

Take a Look at all the Other Christmas Event at BRMALLS

If you want to check out the other 70 Christmas events that have been bringing joy to the public of our malls here at BRMALLS in 2017, click here!


BRMALLS is the largest integrated mall company in Brazil, with a portfolio of 41 malls, comprising 1,515.3 thousand m² of GLA and 917.8 thousand m² of owned GLA. BRMALLS is the largest shopping mall company in Brazil with nationwide presence that caters to different income segments.